Privacy Policy

This Privacy Policy (“Policy”) describes how SALK AI PRIVATE LIMITED (“SALK AI”, “we”, “us”, or “our”) collects, uses, discloses, and safeguards your personal information when you access or use the RentCeleb platform, including our website, mobile experiences, APIs, and related services (collectively, the “Services”).

By using the Services, you agree to the practices described in this Policy. If you do not agree, please do not use the Services.

We collect the following categories of information:

• Account data: name, email address, phone number, password (hashed), role (celebrity, brand, agent), and profile details you submit during onboarding.
• Identity & verification data: government-issued identification, talent representation proof, business registration documents, and KYC details where required by law.
• Likeness & content data: biographical information, photographs, voice samples, video clips, and similar materials you upload to license your likeness.
• Transactional data: contracts generated, deal terms, payments, invoices, tax information, and signature records.
• Usage data: pages viewed, features used, device identifiers, browser type, IP address, approximate location, and timestamps.
• Communications: messages exchanged on the platform, support tickets, and feedback.

We use personal information to:

• create and operate your account and verify your identity;
• list celebrity profiles, match brands with talent, and facilitate negotiation and contract generation;
• process payments, payouts, taxes, and reconcile transactions with our payment partners;
• send e-signature requests and store completed contracts via third-party providers (e.g. eSignatures.com);
• detect, investigate, and prevent fraud, abuse, infringement, and other unlawful activity;
• improve, secure, and develop the Services, including through analytics and product research;
• comply with applicable legal obligations, including under the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, and tax laws of India.

Depending on the activity and your jurisdiction, we rely on one or more of the following legal bases: your consent; performance of a contract with you; compliance with a legal obligation; protection of vital interests; or our legitimate interests in operating, securing, and improving the Services, where those interests are not overridden by your rights and freedoms.

We share personal information only as described below:

• Other users: profile and listing details you choose to make public; deal-specific information with the counterparty to a contract.
• Service providers: authentication (Clerk), e-signature (eSignatures.com), hosting, analytics, payment processors, customer support, and communications vendors who process data on our behalf under confidentiality and security obligations.
• Legal & safety: government, regulatory, or law-enforcement authorities where required by law, court order, or to protect rights, property, or safety.
• Corporate transactions: in connection with a merger, acquisition, financing, or sale of assets, subject to customary confidentiality.

We do not sell your personal information.

We use cookies and similar technologies for authentication, security, preferences, and analytics. See our Cookie Policy for details and how to manage your choices.

We are headquartered in India and may process information in countries whose data protection laws differ from those of your country. Where required, we put contractual and technical safeguards in place for cross-border transfers.

We retain personal information for as long as needed to provide the Services, comply with legal obligations (including tax, accounting, and contract-record retention), resolve disputes, and enforce our agreements. When information is no longer required, we delete or anonymise it.

We implement administrative, technical, and physical safeguards designed to protect personal information — including encryption in transit, access controls, and routine security reviews. No system is perfectly secure, and you are responsible for keeping your credentials confidential.

Subject to applicable law (including the Digital Personal Data Protection Act, 2023, GDPR, or CCPA where relevant), you may have rights to:

• access, correct, or update your personal information;
• request deletion or erasure, subject to legal and contractual retention obligations;
• withdraw consent or object to certain processing;
• port your data in a structured, machine-readable format;
• nominate another person to exercise rights in your absence.

To exercise these rights, write to privacy@salk.ai. We will respond within the timelines required by law.

The Services are not directed to children under 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us information, contact us and we will take appropriate action.

We may update this Policy from time to time. We will post the updated version on this page and revise the “Effective date” above. Material changes will be communicated through the Services or by email.

In accordance with the Information Technology Act, 2000 and the rules made thereunder, the contact details of our Grievance Officer are:

Grievance Officer, SALK AI PRIVATE LIMITED
Bengaluru, Karnataka, India
Email: grievance@salk.ai