A licensing marketplace, est. 2026
Rent a celebrity face. Legally. For AI-generated content.
Where verified talent and brands negotiate name, image, voice and AI-likeness rights on contracts that hold up — with escrowed payouts, watermark enforcement and a 72-hour takedown SLA written into every deal.
How it works
Two sides of the marketplace.
Same paperwork.
One process for brands sourcing talent. A parallel one for talent sourcing campaigns. Both end at the same notarized contract.
For brands
Source talent in four steps
Step 01
Brief the deal
Tell us the campaign, channels, regions, and AI use cases. Five-minute structured intake — no sales call required.
Step 02
Match & negotiate
Browse verified talent or let our matching surface a shortlist. Counter-offer terms in-thread, with prior comparable deals as context.
Step 03
Generate the contract
Auto-assembled license with the exact rights, restrictions, takedown clauses and watermark policy you agreed to.
Step 04
E-sign & escrow
Talent and brand sign electronically. Funds held until first deliverable accepted. Audit trail timestamped end-to-end.
For celebrities
Monetize your likeness, on your terms
Step 01
Apply for verification
Submit ID, rights ownership, and management chain. Average review in 36 hours by our talent ops team.
Step 02
Set your rate card
Per-video, monthly flat, channel-based, or revenue share. Hard-coded vetoes for categories you'll never license.
Step 03
Review inbound briefs
Only see briefs from vetted brands that meet your floor. One-tap decline, counter, or accept — no DMs to manage.
Step 04
Get paid, keep control
Payouts within 7 days of deliverable acceptance. Revoke a license any time you'd flag the brand for misuse.
On the roster
Verified talent currently licensing
What you actually get
We sell paperwork, not vibes.
01
Rights you can actually defend
Every contract enumerates approved channels, geographies, AI model classes, watermark requirements and takedown SLAs — not a vague IP grant.
02
Talent-side vetoes by default
Pre-declared exclusions on categories like politics, gambling, alcohol or competitor brands. Briefs that violate vetoes are filtered before the talent sees them.
03
Audit trail per deliverable
Every render submitted under a license is hashed, watermarked and logged. Disputes resolve against tamper-evident records.
04
Escrowed payouts
Brand funds the license on signing; talent gets paid on acceptance. No chasing invoices, no claw-backs without cause.
The synthetic-media gold rush will be won by whoever makes the licensing boring. RentCeleb is building the boring infrastructure that lets serious brands and serious talent actually move.
Common questions
The honest answers.
Is licensing AI-generated likeness actually legal?
Yes, when the rights-holder grants the license in writing with defined scope. RentCeleb's contracts are drafted to be enforceable under U.S. right-of-publicity statutes, the EU AI Act's transparency provisions, and India's Information Technology Act, 2000. We're not a workaround — we're the paperwork.
How do you verify the celebrity is who they say they are?
Three-factor: government ID, management/agency confirmation in writing, and a recorded liveness check. Verified talent gets a badge; unverified profiles cannot accept briefs.
What stops a brand from misusing the likeness after the contract?
Mandatory watermarking (visible or C2PA), per-deliverable hash logging, and a 72-hour takedown SLA written into every license. Violations trigger automatic license revocation and forfeit of escrowed funds.
Can a celebrity revoke a license?
Mid-term revocation for material breach (off-scope use, missed watermarking, brand-safety violation) is built into the standard contract. For non-breach revocation, the contract specifies the kill fee schedule the parties agreed to.
Do I need a lawyer?
We recommend one for high-value or first-time deals. Our contracts are written in plain English with a defined-terms glossary; talent and brands routinely close standard deals without outside counsel.
Bring the deal.
We’ll bring the paper.
Sign up free. You only pay on closed contracts.
No card required · Cancel any time · Talent always retains kill-switch